“We learn from semiotics that we live in a
world of sign and we have no way of understanding anything except through sign
and the codes into which they are organized.”
An example would be using colors
to identify the hot and cold water faucets. The color red would be for the hot
water because this color is a warm color and we related the color with
something really warm or hot, the color blue would be the cold water because we
related this color is a cold color and we related the color with something cold
or ice. The uses of color always affect how we perceive the things because; the
color could change the meaning, for example red could represent passion or
intensity and blue can represent depression.
“
Semiotics involves the study not
only of what we refer to as ‘sign’… in a semiotic sense ‘sign’ take the form of
words, images, sound and gestures and objects… study how meaning are made and
how reality is represented.”
‘Semiotics: The Basics’
Daniel Chandler by Routledge
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